Senior Marketing Manager, US
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Five billion people in the world do not have access to safe and affordable surgery, and this is a problem everywhere, not just in developing countries. Proximie is on a mission to improve healthcare by transforming the world’s operating rooms into connected ecosystems of people, devices, and data.
Proximie’s advanced telepresence and cloud data solutions ensure seamless information flow in and out of the operating room (OR). Once collected, this data becomes a “single source of truth,” allowing healthcare professionals to utilize powerful analytics to identify patterns, trends, and bottlenecks, as well as uncover optimization opportunities.
Proximie empowers medical device companies and healthcare organizations with operating room intelligence to drive productivity and innovation.
Our key solution areas are:
Real-time Connectivity: Be in the operating room from anywhere.
Unified Data: Creating a single source of truth in the OR.
Analytics and Insight: Turning incisive insight into decisive results.
Video Library: Learn more from every procedure.
Proximie was Founded in 2016 by Dr. Nadine Hachach Haram, an NHS surgeon and is headquartered in London with offices in the United States and Lebanon. Proximie has 100 employees today and is deployed in over 50 countries.
Check out Nadine’s Origins Story here: https://www.proximie.com/about-us/
Position Overview
Reporting into the VP Global Marketing & Sales (EU), this is a hugely exciting role working in a cutting-edge sector of the med tech space. This role is responsible for working with our commercial leaders to grow the North American market, with key health systems and medical device customers.
We do require this person is located in the East Coast in America.
You’ll be the ‘voice of our customers’ – translating your deep understanding of the US health landscape into ways to help improve all our communications, at every touchpoint, with a focus on growth. You’ll be a creative thinker – able to develop plans and activations others wouldn’t have thought up. And you’ll be analytical – deploying where it makes sense and measuring to continuously improve.
This is a role that needs strategic thought and development, alongside a ‘roll-up-your-sleeves,’ can-do, and get it done approach.
Responsibilities
- Build strong relationships with our business leaders to influence and align on objectives and plans, especially the US Commercial team.
- Build the North American marketing plan and execution strategy across channels, with measurement imbedded.
- Manage all sales enablement deliverables including pitch decks, case studies, and thought leadership, bringing what you know about the US health practices, reimbursement, and policy to the fore
- Manage all lifecycle marketing campaigns focusing on pushing new customers through the funnel and maintaining loyalty for existing customers.
- Develop and execute marketing initiatives via Clinical and Corporate Partnerships.
- Oversee the US elements of go to market plans for full suite of product launches.
- Work with the team on acquisition focused integrated marketing campaigns for the US including but not limited to social, content, and event marketing campaigns.
- Grow and manage Proximie’s brand reputation in the US.
Requirements
- BA/BS degree.
- 5+ years in a marketing management role or B2B/Vertical marketing team, healthcare or med tech a plus but not required.
- Deep knowledge and experience of US health systems including but not limited to reimbursement practices and policies.
- Experience adapting a global strategy to regional strategy and tactical execution.
- Experience engaging, understanding, and working with sales teams.
- Experience managing global live in person and virtual events.
- Experience managing and forecasting regional budgetary spend.
- Experience with managing external partners such as PR agencies.
- Proficiency in managing communication with internal and external audiences.
- Analytical and problem-solving skills.
Why Work for Proximie?
- You will be encouraged to grow in your role, take ownership and gain responsibilities. Proximie’s values are Ownership, Deliver Results, Build Trust and Go Beyond.
- Generous annual leave.
- Two “well-being” days per year plus the day off for your birthday.
- “Summer Fridays” – early office closing on Fridays during summer months.
- Annual bonus programme – based on individual contribution.
- To support your professional growth, all permanent employees will have access to an annual stipend of $1,000 to assist with personal development activities.
- Flexible working hours - we trust our people to manage their time and to focus on wider results.
- A flat organizational structure where every opinion matters, ideas are cultivated, and innovation is encouraged.
- Proximie is a truly global company with teams across the UK, Europe, United States and the Middle East with that you will have opportunities to see the world.
Proximie is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law.
- Department
- Marketing
- Locations
- Proximie USA Office
- Remote status
- Hybrid Remote
About Proximie
Welcome to Proximie, the platform uniquely designed to enhance operating room experiences by seamlesly combining telepresence, content management, and data insights.
Why Proximie? It's about centralizing the data from the operating room, making it safely accessible, and digitally connected.
Here's what sets us apart, we’re the only platform to offer all the following:
Telepresence: Collaborate live with peers or students remotely. Share the operating room experience without boundaries; with four views, privacy features, annotation and chat.
Content Management: Record, store, and share surgical content safely in a Netflix style library of procedures.
Data Insights: Assess and improve your operating room productivity. Real-time insights empower better decision-making.
With Proximie, the operating room is not just a physical space but a fully digitized and connected environment.
Senior Marketing Manager, US
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